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Digital Marketing Specialist
Alonso
Garcia
Digital Marketing Specialist · AI-Enhanced Strategist · NZ Market

Results-driven digital marketing professional with a Bachelor's in Marketing and a specialisation in digital strategy across Industrial, Entertainment, and Retail sectors. Founder of Tobor — a digital agency built at the intersection of creative strategy and AI-powered execution.

Digital Strategy AI Integration Paid Media Brand Identity Content Creation
3+
Years in
NZ market
3
Industry
sectors
4
Core
services
Scroll to explore
Technical Arsenal
Skills & Tools
📊
Data Analysis
Google AdWords & Analytics
ProficiencyGood
🤖
AI Tools
Claude, ChatGPT & Automation
ProficiencyExcellent
🎨
Creative Tools
Illustrator & Photoshop
ProficiencyGood
🖥️
Office & Canva
Microsoft Office Suite
ProficiencyExcellent
📱
Social Media
Instagram · TikTok · LinkedIn
ProficiencyExcellent
🎬
Multimedia Production
Video Editing & Content
ProficiencyVery Good
Career Journey
Experience
2025 – Present
Tobor
Digital Agency
Active
Founder & Lead Digital Marketing Specialist
  • Founded and leads Tobor, a specialised digital services agency delivering AI-enhanced marketing solutions across multiple industries.
  • Oversees end-to-end campaign strategy including multimedia production, paid media management, and performance analytics.
  • Integrates AI tooling into client workflows to maximise efficiency, creative output, and return on investment.
2022 – 2024
NZIS & NZMA
Christchurch, NZ
eSports Tutor
  • Delivered tailored literacy and numeracy instruction to students in Southern Auckland, driving measurable academic progress.
  • Designed and implemented engaging lesson plans adapted to diverse learning needs and objectives.
  • Cultivated employability skills including critical thinking, problem-solving, and effective communication.
  • Collaborated with staff and stakeholders to identify educational gaps and improve student outcomes.
Academic Background
Education
2007 – 2013
Bachelor's Degree
Marketing — Business Administration

Specialised in digital marketing strategy with a strong foundation in consumer behaviour, brand management, and market research. Core studies encompassed integrated marketing communications, business administration, and data-driven campaign planning.

Communication
Languages
🇪🇸
Spanish
Native
🇬🇧
English
Very Good
🇧🇷
Portuguese
Basic
Get In Touch
Contact
✉️
Work Email
alonso.garcia@tobor.digital